From 0 to 1M Users: How Roxiler Scaled RPG Ventures’ Evergreen Club

Service:
Product Engineering
Company:
RPG Venture Evergreen Club
Location:
Mumbai, India
Evergreen Club is a pioneering social networking platform for senior citizens. It emerged to tackle the widespread issue of social isolation within the senior community. It supported the vision of creating an online community tailored for individuals aged 50 and above. This vision became especially crucial during the COVID-19 pandemic when isolation became more pronounced.
Evergreen Club relied on Zoom to conduct sessions and activities at their initial stage but soon realized the necessity of a more robust and user-friendly solution. They needed a comprehensive digital platform to effectively address the social and emotional needs of senior citizens.
The Challenge

- Optimized User Interface
- Multimedia Content Management
- Effective Content Moderation
- Rapid Platform Development
Our Impactful Actions
Roxiler Systems played a pivotal role in turning the vision of Evergreen Club into a fully functional and engaging digital platform. The team at Roxiler collaborated closely with stakeholders to understand the core objectives and target audience of the platform. .
Robust Backend Infrastructure
Roxiler built a scalable backend using Node.js and Loopback 4, ensuring high performance with optimized video conferencing and cache management. Security was enforced through firewalls and HTTPS encryption.
Interactive User Experience Design
We crafted an intuitive and user-friendly interface that ensures ease of use for senior citizens. The application was designed to be available on all the platforms like Web, App Store, and Play Store.
Agile Development Methodology
We employed agile methodologies and streamlined workflows to prioritize essential features and ensure timely delivery within a tight two-month deadline.
Content Delivery
We have implemented various data compression algorithms to reduce the size of multimedia so that it can work for low bandwidth connections. By leveraging content delivery network (CDN), we ensured efficient global content delivery.
Content Moderation
Leveraging the HIVE framework, we fine-tuned content moderation processes to effectively filter out inappropriate content. It helped to create a safe and supportive online environment.
Benefits Achieved by Customer
Greater Community Engagement
Enhanced User Experience
Increased Session Capacity
Introduction of a Personalized Feed
Reduced Data Consumption
By designing a comprehensive digital platform, we expanded from 2-3 sessions daily to 40-45 sessions per day. This significantly enhanced the platform’s ability to serve the senior community effectively. The personalized feed feature encouraged active participation and allowed senior citizens to express themselves freely and engage in various activities.